WE CALL IT WORK FOR A REASON.

In 1994, I founded WORK, Inc. in Los Angeles, not as a traditional agency, but as a creative resource for agencies. A shop built to be called in when the stakes were highest, the timeline was shortest, and the standard answer was not good enough.

I operated as a kind of Seal Team 6, assembling the best available talent for each specific challenge, moving fast, going deep, and delivering work that larger, slower organizations could not produce on their best day. Worst-case scenarios were our specialty. High-risk accounts, impossible timelines, new business pitches that needed a miracle by Monday.

In 1995, I moved operations to Richmond, Virginia, where I originally started my career. What followed was three decades of brand work across virtually every category, every medium, and every scale. From global brands to regional challengers. From product launches to complete rebrands. From startups that became household names to institutions that needed to remember who they were.

WORK was also among the first agencies to practice what it preached, developing and producing its own branded products: WORK Apparel, WORK Books, WORK Coffee, WORK Soap, and WORK Beer. Not as a novelty. As proof of philosophy. If you are going to help clients build brands, you should know exactly what it feels like to own one.

That experience changed everything. It always does.