Time Is Everyone’s Most Valuable Asset.
The best conversations begin before the conversation begins.
A little preparation leads to better questions, faster clarity, and a more productive use of everyone’s time.
Scheduling: Let’s Make The Most Out Of It.
Project Discussion
Project Discussion
For companies with a specific need or challenge.
Examples: naming, logo, campaign, website, packaging, launch, brand refresh.
30 minutes
An introductory conversation to determine fit, scope, timing, and whether there is an opportunity to work together.
Consulting Discussion
For leadership teams navigating a decision, change, or opportunity.
Examples: positioning, growth, category moves, offer architecture, messaging, or brand challenges.
45-60 minutes
A more strategic discussion designed to explore the issue and determine next steps.
Brand Exploratory / Road Map
For companies that believe they may need more than execution.
This conversation is designed to uncover where the brand stands today, where it wants to go, and what may be standing in the way.
60-90 minutes
A working session focused on identifying opportunities, obstacles, and whether a Brand Exploratory is the right next step.
Work Session
For those who want to get to work immediately.
A paid working session focused on a specific problem, opportunity, or decision. Structured, candid, and productive.
Examples:
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Clarifying positioning
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Reviewing an existing brand
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Naming exploration
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Evaluating a new idea
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Defining next steps
90-120 minutes
Leave with greater clarity, practical direction, and a written summary of key recommendations.
Scheduling
How To Get The Most Out Of A Conversation
The better the preparation, the better the conversation. Before we speak, it helps to send:
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A brief description of your company or project
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What you believe the challenge or opportunity is
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What prompted you to reach out now
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Any existing materials: website, deck, logo, packaging, presentation, etc.
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What success would look like
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Any timing, budget, or important constraints
You do not need to have all the answers. But you should be prepared to discuss:
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What business are you really in?
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Why should anyone care?
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What makes you different?
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What do you want people to believe?
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What is working? What is not?
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What happens if nothing changes?
Before We Speak
To make the most of our time, please consider these questions:
The Creative Brief
Project Name
State the objectives for the project as simply as possible. Decide what's really important. Remember, good advertising is almost always based on a simple, clear message that evokes a strong emotion from a well defined audience.
- Who are we talking to?
- What is the thing we want to tell them? (the position)
- What reasons support our position to the larger audience?
- What do we want them to do?
- What media are involved?
- What are the legal and logo requirements?
Creative Brief PDF
What problem are you hoping to solve?
Why is it important now?
What have you already tried?
What do you believe is getting in the way?
If this were successful, what would be different?