01
Damaging
This work is worse than a waste of time. It harms the brand. You would be better off not running it at all.
01 Portfolio
Portfolio
Visual Work
More visual work from the book and across the WORK Labs archive.
06 Portfolio ViewCategory Or Project
05 ScaleHow To Judge Work
How To Judge Work
If you can’t outspend the competition, you must outthink them.
02
Wasteful
This work wastes time and money. People will actively avoid it. Both the client's resources and your own have been misused.
03
Boring
Both the idea and execution are ordinary. The customer tunes out before it is finished.
04
Predictable
Well executed, but bland. People have seen it before and move on quickly.
05
Competent
The idea is told clearly and professionally. People will give you enough time to hear the message.
06
Rewarding
This work gets noticed. People feel rewarded for spending time with it. Its impact lasts longer than the message itself.
07
Innovative
Fresh thinking with strong execution. It stands out in its category and encourages repeat engagement.
08
Market Leader
Best in its category. It shifts perception and influences how people view the brand and improves its reputation in the market.
09
World Class
Competes with the very best work globally. It elevates the brand and sets a benchmark that others aim to match.
10
World Beating
Sets a new standard in communications. Highly engaging and culturally influential. It changes expectations and is talked about around the world.
03 AwardsPerspective
Awards Matter Until They Don’t.
Early on, they help prove you belong. They build reputations, attract talent, and give agencies something to talk about. But for most clients, the difference between a Lion and a pencil is rarely the reason they hire you. After a career of collecting awards, we’ve stopped chasing them. We’ve become our own toughest judge. Which, ironically, is what it takes to make award-winning work in the first place.
I believe the person saying experience is overrated is the person with little experience.
- Cabell Harris
Cabell has been recognized, multiple times, in every major industry award show: Cannes Lions, The Clio Awards, The One Show, Art Directors Club, New York ADDYs, Graphis, Athena, Andys, Design & Art Direction, Effies, Communication Arts, and over 10 Best of Shows for the local Richmond ADDYs.
Adweek and Winners magazine both have declared him one of the top creatives in the country. He is in the Richmond Ad Club Hall of Fame. Cabell was inducted into the Virginia Communications Hall of Fame in March of 2020.
04 AwardsObjects
We Also Enjoy Making Awards
We like objects with attitude. Not generic trophies, but pieces with names, personality, and a point of view. If the work deserves to be remembered, the award should too.
Square Peg
Mercury
Handy
Polished Turd