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07 Category

Non-Traditional

Ideas outside standard media formats and expected channels.

Focus

From WORK Labs categories archive.

Work
WORK Enemies — Provocative poster series and non-traditional campaign executions for WORK Enemies of Advertising.
WORK Enemies

Provocative poster series and non-traditional campaign executions for WORK Enemies of Advertising.

Gettysburg — Campaign posters and alternate-format concepts for Gettysburg.
Gettysburg

Campaign posters and alternate-format concepts for Gettysburg.

Turtleson — Cross-channel concept work spanning poster and social executions.
Turtleson

Cross-channel concept work spanning poster and social executions.

Save The World — Advocacy work built for attention outside traditional print placements.
Save The World

Advocacy work built for attention outside traditional print placements.

Experimental Concepts — Special-format concepts, one-offs, and non-traditional campaign experiments from the archive.
Experimental Concepts

Special-format concepts, one-offs, and non-traditional campaign experiments from the archive.

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